Should your brand market on TikTok?

Should your brand market on TikTok?

Jan 23, 2023christian maxwell

TikTok, also known as, is a social network and video app that allows users to create short videos of themselves lip syncing, dancing and singing along to popular music. Originally created by Chinese startup operator Bytedance in 2016, TikTok has since gained over 1 billion monthly active users worldwide. The app has attracted some controversy over concerns about inappropriate content - but it's still one of the most popular apps out there right now!

According to TikTok's own figures, around half of its users are aged between 18 and 24 years old - meaning that it could be an appealing platform for brands looking to reach younger audiences who are interested in music (and not afraid of showing off their moves). However, engaging with your brand's audience on TikTok can be tricky: it's easy for people to hide behind their avatars or use other methods such as sock puppets or bots that aren't always obvious at first glance.

Is my brand right for TikTok?

Is your brand right for TikTok?

TikTok is all about the authentic self. It's a platform where people come to express their true selves and connect with others who are just as real. If you do that, your brand will fit right in! Here are some more ideas on how to be yourself on Tik Tok:

  • Be human. Don't try to be something you're not; it won't work. Just be yourself--the same person who would be good friends with someone else on TikTok!

  • Be relatable. People love finding others they can relate to, so let them know what makes you tick by sharing some of your interests or passions (even if it's just "I love dogs!"). Make sure that everything from the pictures in your profile banner to the content in your posts is relatable though; if not, users will lose interest quickly because they don't feel like this could possibly apply directly back at them in any way whatsoever which defeats purpose entirely."

What types of content perform best on TikTok?

TikTok is a super-popular video platform, so it makes sense that video content performs best. According to TikTok's website, videos that are short and sweet tend to be the most successful on the platform. In fact, posts under three seconds long have four times more views than longer ones!

The next time you're wondering what type of content will work best for your brand or business, remember: if it's short and sweet (like an Instagram Story), then chances are it'll resonate with TikTok users.

How do I get started on TikTok?

Once you've downloaded the app and created an account, it's time to get started. To set up your profile, click on "Profile" in the bottom left corner of the screen and fill out your information. You'll need to upload a profile picture, cover image (which displays as your page banner), add links to social media accounts and websites (like a website or YouTube channel), and add some text about what you're all about in your bio section.

Here's how:

  • Click on "Profile" in the bottom left corner of the screen

  • Fill out all necessary fields for setting up a profile

Where do I get ideas for TikTok videos?

  • Use your brand's voice.

  • Use your brand's personality

  • Use your brand's humor

  • Use your brand's expertise

Your brand needs to know how to engage with your audience on a human level.

One of the most important things you'll need to do is make sure your brand is authentic, relatable and fun. If your brand can connect with people on a human level, they'll remember who you are and what you stand for.

Your brand needs to know how to engage with your audience on a human level. It's not enough to simply post pictures of products or content that's relevant to the audience—you want them talking back!


The bottom line is that no one knows what TikTok will be in a year’s time, let alone five years. But brands who want to stay ahead of the game need to have their finger on the pulse of social media trends—and TikTok is one of the fastest growing platforms out there. It’s worth your brand taking a look at what it has to offer, and figuring out how best to engage with this new audience.

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