The BIG points

• Determine who you want to appeal to this holiday season. Is it mostly returning customers or are you hoping to lure in newcomers to your brand during holiday promos?

• What type of content do you want to leverage this year to draw eyes and fill your marketing funnel?

• When do you want to start your marketing campaign? How much lead up do you want to build in to your advertising effort?

• Prepare to spend much more time digging into WHY customer's are going to convert on your product this year. Don't just assume that they will or should because it's Black Friday.

TIP #1

→Determine who you want to appeal to this holiday season. Is it mostly returning customers or are you hoping to lure in newcomers to your brand during holiday promos?

What retains customers is not necessarily the same thing that will attract NEW customers. This is something to take into account when you are planning your content strategy for the holiday season.

New customers need to be lured in with catchy content that will quickly capture their attention, efficiently getting them into your net.

Returning customers want to see content that deepens their connection to you and your why because they've past the razzle dazzle phase (EVEN THOUGH) you should still work to wine and dine them to keep things fresh.

TIP #2

→What type of content do you want to leverage this year to draw eyes and fill your marketing funnel?

Are you working on diversifying your audience so that you can attract customers with a higher cart value potential?

Or are you looking to attract a younger consumer so that your brand is not aging along with your base audience?

No matter the goal, your job is to determine what type of content will attract that type of person causing them to WANT to shop with you this season.

Try to think like them, pay attention to your own behaviors in the marketplace to gauge what gets you excited and motivated to spend.

TIP #3

→When do you want to start your marketing campaign? How much lead up do you want to build in to your advertising effort?

Timing is very key! If you are going to do a longer lead up to the holiday season in order to generate more eyes and people for your funnel, you will need MORE content.

Longer campaigns can easily be rendered ineffective when the content becomes stale and over-used.

That is why, length of campaign is a key determining factor for how much content you need and also what type depending on the stage of your campaign.

TIP #4

→Prepare to spend much more time digging into WHY customer's are going to convert on your product this year. Don't just assume that they will or should because it's Black Friday.

This is not the year to assume you know what gets your customers going. Take some real time to see where they are mentally. Take some time to understand their evolved needs and wants so that you can position your content to align with those concerns efficiently.

Customers have grown and GONE through a lot in the last few years. That means their motivations have changed a ton. Your job is to understand how they will draw value from your brand now in their current state.

You will need to go beyond surface level and actually connect with them on in order to move the needle. This may mean that content like Instagram lives and more UGC style video will need to be leveraged in order to cut through the noise.

We hope this quick guide helps you to focus your efforts heading into holiday, so that you can fully align with your customers this holiday season!

Need help spicing up your content so that you can focus on the dissemination of the content instead of the creation? Reach out to us today below.