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Why these agency owners are productizing content to meet small business owners growing social media marketing needs.
Brand Relaunch | September 12, 2022
5 Year agency owners, Christian and Justin Maxwell have worked with many of the industries leading multi-cultural hair and beauty brands. They've provided emerging and established brands with email marketing, social media marketing and consulting over the years so they know the burden that content has placed on many small brands. They're also intimately aware of the limitations that content development creates when there is no consistent pipeline to develop it at scale.
They decided to change that this September by pivoting their entire agency to become a vertical video development platform, placing the power in small business owners hands more than ever before.
Brands can now buy content on-demand like products without all the hassles of content shoot planning, negotiations, contracts and more.
What issue(s) are you trying to solve?
Our goal is to make content affordable, fast, and accessible to more emerging brands at volume! With our previous agency model, we encountered a number of brands who yearned for high-quality marketing support but due to their stage in development, we weren't able to service them due to our agency model.
They needed help with things like brand building, lead generation, content marketing and more. They also ALL needed content en masse in order to FUEL their funnels and lead generation efforts.
There was no affordable recommendation we could make to them to fix this issue though. Traditional videographers have longer onboarding processes, high shoot fees and simply aren't set up to specifically cater to vertical video needs which is the key focus right now for brands.
We sought to change that.
Some of the brand's video
What's your hope?
Our hope is that by making content more accessible to brands that the playing field will level a bit! High-quality content shouldn't be reserved for once "you make it".
We want to give brands a fighting chance at the start by making content affordable and treating it like a consumable product which it is at this point!
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