BEAUTY AND HAIRCARE MARKETING SUMMIT. CONNECT. COLLABORATE. LEARN.

SUMMIT SCHEDULE

PURCHASE TICKETS

Beauty & Haircare Marketing Summit Digital Pass

Join Us For

2 Days of LIVE Teaching!

9:30am CT-2:30pm CT Each Day

Recordings will be shared at the conclusion of Day 2 with all registered guests!

BRANDING WORKSHOP {60 MINS}

Creating the next CULT favorite

Creating beauty and hair care products that people NEED and fall in love with. We will help you create a culture around your products.

We focus on how to choose the right product, how to increase the relevance of your marketing content and how to get your audience excited about your products.

CUSTOMER ACQUISITION WORKSHOP {60 MINS}

Lead generation made simple with paid advertising

Learn foundational lead generation strategies that will allow you to feed your customer database with fresh potential customers continuously without daily effort.

Gain more customers quickly, continue to market to them, and generate more revenue. During this session, you will discover the tactics and strategies used by top-tier beauty brands to attract, engage, and convert. We’ve packed this session with affordable and sustainable lead generation principles and tricks of the trade.

CUSTOMER INSIGHT WORKSHOP {60 MINS}

Who's Your Customer?

Understanding who your customer is and what motivates them when it comes to beauty and haircare is critical to your brand's success! A lot of people have strong opinions and deep knowledge, but very little data.

This workshop aims to help you understand who the modern beauty consumer is and why they make the purchase decisions that they do in the current market.

CUSTOMER RETENTION WORKSHOP {60 MINS}

Email, the unsung hero!

Why you need to bring email to life in your beauty business: Are you one of the many brands whose emails look like generic newsletters? Are you one of the even more brands who don't have an email marketing strategy to speak of? Get ready for a wake-up call. Email is firmly back on top. -to be honest, it was never gone, and it's not about to leave again anytime soon.

Why do you need to bring email marketing to life in your beauty brand? A lot of beauty brands, especially the ones at the high-end, depend very heavily on marketing through email. Email provides them with an easy and customized way to reach their customers. It is also more cost-effective than other forms of marketing and advertising.

OMNICHANNEL MARKETING WORKSHOP {60 MINS}

The Recipe for Omni-Channel Marketing

Creating a marketing strategy that will scale and meet your customer where they are! Depending on your business, the word "omni-channel" might be falling on deaf ears.

Yet, we all know what it means; the ability to engage customers across an ever-widening number of communication channels. And, for most businesses today, omnichannel marketing is a core competency.

LIVE COACHING SESSION {60 MINS}

Each day will conclude with a LIVE COACHING SESSION to allow the attendees to have their questions answered about the material taught or about their brands in particular!

Are you ready for this?

The Beauty and Haircare Marketing Summit is a two-day event that gets entrepreneurs, small business owners and marketing-minded professionals together to share actionable strategies and real-world examples.

As part of the summit, you will:

→ Enjoy an engaging keynote address by an industry leader on branding.

→ Learn how to increase your sales conversions using consumer insights, branding, social media and digital advertising best practices through workshops on Facebook Ads, Product Photography 101, Instagram and more!

→ Hear case studies from industry experts like Christian Maxwell, Justin Maxwell and more!

→ Interact with fellow beauty industry professionals at the live coaching sessions.

The summit has been designed by experts in the field of beauty and hair-care marketing to help you build successful brands, increase sales and earn more profits.

JUSTIN MAXWELL

If a sequel to "what women want" is created, I would like to think I would at least get considered for the main role lol. all jokes aside, while I may not have telepathic powers to hear women's thoughts, I have been afforded the unusual privilege to live with a beauty savant during the rise of the multi-cultural beauty space.

Why is this important? well let's just say because of the beauty immersion our household endured, I now have the effects of secondhand smoke (beauty).

This former logistics professional not only knows how and why beauty products are used, but why they may or may not end up in your customer's shopping cart. Want to learn more, join us at the summit.

CHRISTIAN MAXWELL

When it comes to the beauty industry, there isn't a stone I have left unturned. I have been the influencer, the brand manager, the copywriter & production team. I have been the social media curator, the email marketer, and the paid ad specialist.

This isn't to brag, but it is a result of me loving what I do. When you love something, you will immerse yourself in it and once you're immersed, you want to know how and why it works.

The industry may be saturated with self-proclaimed experts, but when it comes down to you betting on the future of your beauty brand, are you willing to chance it on someone who hasn't earned their proverbial stripes? If you're ready to get a better insight on how to take your brand to the next level, register below! See you soon.

Make connections, get inspired and take action to grow your business!

What You Get

Summit Schedule