Recordings will be shared at the conclusion of Day 2 with all registered guests!
Creating the next CULT favorite
Creating beauty and hair care products that people NEED and fall in love with. We will help you create a culture around your products.
We focus on how to choose the right product, how to increase the relevance of your marketing content and how to get your audience excited about your products.
Lead generation made simple with paid advertising
Learn foundational lead generation strategies that will allow you to feed your customer database with fresh potential customers continuously without daily effort.
Gain more customers quickly, continue to market to them, and generate more revenue. During this session, you will discover the tactics and strategies used by top-tier beauty brands to attract, engage, and convert. We’ve packed this session with affordable and sustainable lead generation principles and tricks of the trade.
Who's Your Customer?
Understanding who your customer is and what motivates them when it comes to beauty and haircare is critical to your brand's success! A lot of people have strong opinions and deep knowledge, but very little data.
This workshop aims to help you understand who the modern beauty consumer is and why they make the purchase decisions that they do in the current market.
Email, the unsung hero!
Why you need to bring email to life in your beauty business: Are you one of the many brands whose emails look like generic newsletters? Are you one of the even more brands who don't have an email marketing strategy to speak of? Get ready for a wake-up call. Email is firmly back on top. -to be honest, it was never gone, and it's not about to leave again anytime soon.
Why do you need to bring email marketing to life in your beauty brand? A lot of beauty brands, especially the ones at the high-end, depend very heavily on marketing through email. Email provides them with an easy and customized way to reach their customers. It is also more cost-effective than other forms of marketing and advertising.
The Recipe for Omni-Channel Marketing
Creating a marketing strategy that will scale and meet your customer where they are! Depending on your business, the word "omni-channel" might be falling on deaf ears.
Yet, we all know what it means; the ability to engage customers across an ever-widening number of communication channels. And, for most businesses today, omnichannel marketing is a core competency.
Each day will conclude with a LIVE COACHING SESSION to allow the attendees to have their questions answered about the material taught or about their brands in particular!
Make connections, get inspired and take action to grow your business!