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Learn foundational lead generation strategies that will allow you to feed your customer database with fresh potential customers continuously without daily effort.
Gain more customers quickly, continue to market to them, and generate more revenue. During this session, you will discover the tactics and strategies used by top-tier beauty brands to attract, engage, and convert. We’ve packed this session with affordable and sustainable lead generation principles and tricks of the trade.
Understanding who your customer is and what motivates them when it comes to beauty and haircare is critical to your brand's success! A lot of people have strong opinions and deep knowledge, but very little data.
This workshop aims to help you understand who the modern beauty consumer is and why they make the purchase decisions that they do in the current market.
Why you need to bring email to life in your beauty business: Are you one of the many brands whose emails look like generic newsletters? Are you one of the even more brands who don't have an email marketing strategy to speak of? Get ready for a wake-up call. Email is firmly back on top. -to be honest, it was never gone, and it's not about to leave again anytime soon.
Why do you need to bring email marketing to life in your beauty brand? A lot of beauty brands, especially the ones at the high-end, depend very heavily on marketing through email. Email provides them with an easy and customized way to reach their customers. It is also more cost-effective than other forms of marketing and advertising.
Each day will conclude with a LIVE COACHING SESSION to allow the attendees to have their questions answered about the material taught or about their brands in particular!
Are you ready for this?
The Beauty and Haircare Marketing Summit is a two-day event that gets entrepreneurs, small business owners and marketing-minded professionals together to share actionable strategies and real-world examples.
As part of the summit, you will:
→ Enjoy an engaging keynote address by an industry leader on branding.
→ Learn how to increase your sales conversions using consumer insights, branding, social media and digital advertising best practices through workshops on Facebook Ads, Product Photography 101, Instagram and more!
→ Hear case studies from industry experts like Christian Maxwell, Justin Maxwell and more!
→ Interact with fellow beauty industry professionals at the live coaching sessions.
The summit has been designed by experts in the field of beauty and hair-care marketing to help you build successful brands, increase sales and earn more profits.
If a sequel to "what women want" is created, I would like to think I would at least get considered for the main role lol. all jokes aside, while I may not have telepathic powers to hear women's thoughts, I have been afforded the unusual privilege to live with a beauty savant during the rise of the multi-cultural beauty space.
Why is this important? well let's just say because of the beauty immersion our household endured, I now have the effects of secondhand smoke (beauty).
This former logistics professional not only knows how and why beauty products are used, but why they may or may not end up in your customer's shopping cart. Want to learn more, join us at the summit.
When it comes to the beauty industry, there isn't a stone I have left unturned. I have been the influencer, the brand manager, the copywriter & production team. I have been the social media curator, the email marketer, and the paid ad specialist.
This isn't to brag, but it is a result of me loving what I do. When you love something, you will immerse yourself in it and once you're immersed, you want to know how and why it works.
The industry may be saturated with self-proclaimed experts, but when it comes down to you betting on the future of your beauty brand, are you willing to chance it on someone who hasn't earned their proverbial stripes? If you're ready to get a better insight on how to take your brand to the next level, register below! See you soon.