Skip to content

SHOP OUR CONTENT KITS NOW!

  • Instagram
  • Pinterest
  • TikTok
studio maxwell studio maxwell studio maxwell
  • BOOK HERE
    • BUILD YOUR SHOOT
    • LEARN ABOUT OUR SHOOT PROCESS
  • PORTFOLIO
  • BACKDROPS
    • Pink Tile Backdrop
    • White Tile Backdrop
    • Green Tile Backdrop
    • Backdrop Clips
  • SHOP BY INDUSTRY
    • APPAREL, HOME & LIFESTYLE CONTENT
    • BEAUTY & HAIRCARE CONTENT
    • FOOD, BEV & NUTRITION CONTENT
    • BUNDLES
  • BUNDLES & MORE
    ALL PHOTO SERVICES
    ALL VIDEO SERVICES
    BUNDLES
    BEST SELLERS AESTHETIC KIT UGC CONTENT BUNDLE STYLED PHOTO KIT STOP MOTION/ GIF KIT FOOD AND BEV PHOTO
    E-COMMERCE VIDEO SERVICES
    LIFESTYLE VIDEO FOOD AND BEV VIDEO MEN'S VIDEO HOLIDAY PHOTOGRAPHY TEXTURE VIDEO
    SHOPIFY PHOTO SERVICES
    HERO BANNER PHOTOGRAPHY SHOPIFY PRODUCT IMAGERY STYLED PRODUCT PHOTOGRAPHY PRODUCT ON WHITE PHOTO WEBSITE BANNER PHOTOGRAPHY
    PRINTABLES
    VIDEO PLANNER WORKSHEET LIVE PLANNER WORKSHEET CAMPAIGN PLANNER WORKSHEET DAILY SCHEDULE TEMPLATES
    GIFT CARDS
    CHECK BALANCE
    Etsy Kit
    from $17500 from $175.00
  • BLOG
    FREEBIES & GUIDES
    GRANT APPLICATION FREE VISION BOARD WORKBOOK EMAIL MARKETING GUIDE
    GUIDES
    WELLNESS MARKETING 101 HOLIDAY MARKETING TIPS
    TOOLS
  • CONTACT
    FAQ
    BOOK A DEMO
    REWARDS
    JOIN REWARDS TODAY BECOME AN AFFILIATE
    ABOUT US
    TRY US ABOUT US REVIEWS FAQ OUR INSTAGRAM
    SIGN UP
    CONTACT US
Search Account 0 Cart
Goes great with
Sale
SWAY EMAIL MARKETING GUIDE
Sale price$1200 $12.00 Regular price $3700 $37.00 Save $25
Campaign Planner Worksheet
$500 $5.00
Video Ad Planner Worksheet
$500 $5.00
Live Planner Worksheet
$500 $5.00
Subtotal
$0.00
Shipping, taxes, and discount codes calculated at checkout.
Your cart is currently empty.
    • BUILD YOUR SHOOT
    • LEARN ABOUT OUR SHOOT PROCESS
  • PORTFOLIO
    • View all
    • Pink Tile Backdrop
    • White Tile Backdrop
    • Green Tile Backdrop
    • Backdrop Clips
    • View all
    • APPAREL, HOME & LIFESTYLE CONTENT
    • BEAUTY & HAIRCARE CONTENT
    • FOOD, BEV & NUTRITION CONTENT
    • BUNDLES
    • View all
    • ALL PHOTO SERVICES
    • ALL VIDEO SERVICES
      • View all
      • BEST SELLERS
      • AESTHETIC KIT
      • UGC CONTENT BUNDLE
      • STYLED PHOTO KIT
      • STOP MOTION/ GIF KIT
      • FOOD AND BEV PHOTO
      • View all
      • LIFESTYLE VIDEO
      • FOOD AND BEV VIDEO
      • MEN'S VIDEO
      • HOLIDAY PHOTOGRAPHY
      • TEXTURE VIDEO
      • View all
      • HERO BANNER PHOTOGRAPHY
      • SHOPIFY PRODUCT IMAGERY
      • STYLED PRODUCT PHOTOGRAPHY
      • PRODUCT ON WHITE PHOTO
      • WEBSITE BANNER PHOTOGRAPHY
      • View all
      • VIDEO PLANNER WORKSHEET
      • LIVE PLANNER WORKSHEET
      • CAMPAIGN PLANNER WORKSHEET
      • DAILY SCHEDULE
      • TEMPLATES
      • CHECK BALANCE
      • GRANT APPLICATION
      • FREE VISION BOARD WORKBOOK
      • EMAIL MARKETING GUIDE
      • WELLNESS MARKETING 101
      • HOLIDAY MARKETING TIPS
    • TOOLS
    • FAQ
    • BOOK A DEMO
      • JOIN REWARDS TODAY
      • BECOME AN AFFILIATE
      • TRY US
      • ABOUT US
      • REVIEWS
      • FAQ
      • OUR INSTAGRAM
    • SIGN UP
    • CONTACT US

Confirm your age

Are you 18 years old or older?

Come back when you're older

Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.

Q-Redew New Product Development

The Q-Redew brand is well known for its hair health and steaming portfolio. Their patented handheld hair steamer is commonly used with rinse-out conditioners or masks from other companies. Our marketing team approached them with the suggestion to expand their brand with a conditioner of their own.


Studio Maxwell completed the following to bring this product to life during the pandemic manufacturing slowdowns.


  • Market Research/Competitive Analysis on leading conditioners with similar propositions
  • Ingredient research to identify trending ingredients and product claims
  • Manufacturer sourcing and meeting coordination to identify an ideal development partner
  • Formula development
  • Formula focus group testing (multiple rounds were conducted to refine the formula)
  • Packaging design & mockup development
  • Packaging copywriting
  • Product Launch Strategy
  • Website copywriting
  • Shopify integration strategy
  • Influencer marketing strategy
  • Graphic design and asset development strategy


Competitive Analysis Research

This was a very key aspect of the project since the brand was very rooted in being a tool-based company. We thoroughly analyzed the conditioner segment and the AA consumer to identify needs that the brand could address with their new offering.

Formula Development & Testing

We carried out careful research on emerging ingredient stories in haircare while also incorporating existing ingredient stories that consumers respond to. Our goal was to create a formula that worked on a diverse array of hair textures while being efficacious in all scenarios. To do this we conducted a focus group to identify responses to texture, fragrance, user experience, and effect on hair.


Below you will see our CMO evaluating formula submissions from the manufacturer and scent options.

Packaging Development

Packaging is a key aspect of product development. Our goal was to curate a story and experience that customers would identify with and yearn for. We developed a set of aggressive packaging options for presentation to the brand and manufacturer.


You will see that we explored various product names, delivery systems etc. Ultimately due to the pandemic, we decided on a more accessible packaging option due to manufacturing concerns.


The Result

Sampling Strategy

Sampling was a pivotal aspect of product development as well so we codeveloped aggressive samples alongside the main project with another manufacturer.

The Rollout

The rollout phase included extensive copywriting, Shopify integration work, email marketing strategy, influencer marketing strategy and more. Here is a brief overview of the content we secured to deploy the conditioner.


We secured multiple partners with a variety of hair textures to showcase the efficacy of the product. Each collaborator was tasked to provide photo and video content.


The Rollout

The rollout phase included extensive copywriting, Shopify integration work, email marketing strategy, influencer marketing strategy and more. Here is a brief overview of the content we secured to deploy the conditioner.


We secured multiple partners with a variety of hair textures to showcase the efficacy of the product. Each collaborator was tasked to provide photo and video content.

Learn More

The Rollout

The rollout phase included extensive copywriting, Shopify integration work, email marketing strategy, influencer marketing strategy and more. Here is a brief overview of the content we secured to deploy the conditioner.


We secured multiple partners with a variety of hair textures to showcase the efficacy of the product. Each collaborator was tasked to provide photo and video content.

Learn More

SUBCRIBE TODAY TO LEARN ABOUT CONTENT MARKETING & SAVE

Main menu
  • BOOK HERE
  • PORTFOLIO
  • BACKDROPS
  • SHOP BY INDUSTRY
  • BUNDLES & MORE
  • BLOG
  • CONTACT
Get in touch
  • Email us
Follow us
  • Instagram
  • Pinterest
  • TikTok
We accept
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Meta Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa
© 2023 studio maxwell SearchRefund PolicyTerms of ServicePrivacy PolicyPowered by Shopify
PORTFOLIO
Liquid error (snippets/page-footer.zipifypages line 7): Could not find asset snippets/oneclickupsellapp-theme.liquid