Your marketing budget is the first one to be cut when the economy leaves you hurting.
SWAY is highly-organized, easy to follow, and reveals proven email marketing strategies for all e-commerce businesses in any industry. Whether you're an experienced entrepreneur or just getting started.
You'll be able to create custom email strategies for any size business with proven ROI metrics for easier scaling via email marketing.
SWAY is a 62 page manual on all the key aspects of Email Marketing to help you master the basics of email.
Strategy 1
The most important thing you need to know about a sign-up form is that it should initiate a chain of events that will inevitably lead to a purchase activity from your new subscriber.
Sign up forms aren't just about adding names and emails to a list. You want intentional customers hopping on your list who will actually be prepared to shop with you at a moment's notice.
Strategy 2
Email marketing is just as much about daily efforts as it is about automations. Building automated processes that develop, grow and nurture customers is going to be the bulk of your strategic work.
You'll want to invest time doing this work because it will be the source of "money while you sleep" LITERALLY.
Module 3
Email segmentation is honestly the most key aspect of this e-book and quite honestly could have been the first chapter of this book.
It's so key because segmentation will allow you to keep and maintain a HEALTHY email list. Healthy email list give you credibility in these digital streets.
Module 4
Email campaigns are themed email marketing series that focus in on a specific product or service with a goal of driving visibility or purchases for that entity.
Campaigns are not one-off messages that are randomly sent out to the list.
Email marketing isn't out of style, it's your new money-making machine. Doesn't that sound appealing to you? It's the new buzzword nowadays. We all know email is effective, but a lot of us don't have a strategy in place to monetize our list and educate our customers at the same time. What we're missing is a strategic approach. SWAY will give you the toolkit, a compass if you will, to unlock your e-commerce potential and turn your list into dollars. The do's and don'ts of email are something I'm passionate about.
It might not be as sexy or cool as the latest social media app or even a responsive website but that doesn't mean it's dead either. In fact, email marketing is your new money-making machine if you play it right and following this book will help you do just that.
Generate leads and other brand assets to use on your website and throughout your sales funnels.
Whether you're looking to refine your current email marketing strategy or break into email marketing for the first time, this book is designed to walk you through the process step-by-step. I've laid it all out so you can learn how to: