studio maxwell

Pattern Beauty UGC Marketing Campaign

  • 3 Minute YouTube Video
    • Each month I will curate a lifestyle-themed video showcasing Pattern Beauty and it’s texture-loving rich storyline. The videos will fit the following categories that get high engagement on YouTube:

      • My straight hair natural hair routine
      • How I use Pattern Beauty on my family of 6
      • My Summer Hair Routine featuring Pattern
      • My Post-Partum Shedding Hair Care Routine with Pattern
  • 6 high-resolution user-focused photos
    • 4  Images featuring Christian with 1 Pattern Product along with 1 tool
    • 2 Images featuring Christian and a child with Pattern products showing a real-life routine via 4k resolution content
  • 4 vertical videos
    • 4 Ways I use the Pattern Beauty Heat Blow Dryer
    • 4 Pattern Beauty Products I can’t live without
    • 4 Pattern Beauty Products I use EVERY wash day
    • How I revive my hair after using heat
  • 16 Instagram Stories (4 per week)
    • Aesthetic stories showing Pattern organically
    • Organic product review chats
    • Shopping Pattern in store at Target or Ulta
    • Pattern Promotional ads (Pattern can share upcoming promos with Christian so she can create video ads organically mentioning sales)
    • Pattern Shower Line up stories
    • Self-care day with Pattern
  • Content Amplification via Facebook Ads and Tik Tok Ads