We all know that beauty brands have to post on Instagram and Tik Tok. But, it's not enough to just upload a picture/video and caption without any context. Instead, you need to be creating content that will engage and inspire your audience, which is why we're going to talk about three types of content every beauty brand needs:
Here are three different content types that can help tell your brand story.
Texture photos
Texture photography is the best way to show your products in use. Your customers want to know how your products feel on their skin, and texture photos are great for that.
Additionally, showing the texture of a product can help potential customers decide whether or not they’re interested in purchasing it. It can be hard to tell what a product feels like just by looking at it online—so using texture photography can really help clear up any confusion!
If you want to incorporate this type of content into your social media strategy, here are some tips:
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Show off the different ways you use your products (e.g., apply them with fingers or with brushes). This will allow users who don't have access to the actual product itself an idea of how it feels when applied directly onto their skin!
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Try incorporating some background scenery so customers know exactly where they're looking at when observing these images! They'll feel more connected if there's something familiar around them while viewing each new post/advertisement.
Lifestyle content
To help you get started, here are some examples of lifestyle content:
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What do you do when you're not at work?
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How do you spend your free time?
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Where do you go to relax?
Routine content
Routine content is what you do every day. It's the simple things, like uploading a post to Instagram or adding a product to your website.
Routine content is important because it helps you build your brand's credibility and authority in your industry. For example, if you're a beauty brand founder, posting BTS, beauty regimens and routines on your site and socials will help establish you as an expert in the field—and this in turn can make people more likely to buy from you!
How do I create routine content?
To create routine content, think about what kind of things regularly happen at your company or organization that are worth sharing with customers or potential customers (examples include "Our new product has arrived!" or "We had an amazing new employee orientation last week.") Whether those things are happening only once or multiple times per month doesn't matter; all that matters is that they fit into one of these categories:
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They’re happening right now (e.g., “Our new product has just been released!”).
It’s time to start thinking about your brand content and creating a plan for it. If you need help with this, don’t hesitate to reach out! We’d love to hear from you and chat about how we can help bring your brand story to life.
