Our goal was to produce a promotional effort that would rely heavily on email marketing to drive profitable promotional revenue via a flash sale campaign. For this promotion, we leveraged custom marketing assets and a multi-part email marketing campaign combined with SMS to drive the bulk of the revenue.
Email and SMS were the perfect tandem approach for this campaign. We leverage key segmentation to ensure we got the message in front of warm audiences to increase conversions.
Below you can view the results of the overall campaign.